To help organizations increase their impact by clarifying their intended outcomes and the steps needed to achieve them.
K.I.S.S. - Keep It Simple, Strategically. It doesn’t need to be complicated to be effective. 

Many people in the nonprofit industry recognize the value of having clarity about their organization's outcomes, but aren't sure where to begin.  Others fear the measurement process will be too unruly, time-intensive, or expensive to manage.  

IQ understands these very real concerns, and seeks to partner with organizations to effectively address them.  Why?  Because we know that an organization that understands its outcomes can better focus its efforts, and will have more time (and money) to spend on what really matters.  

Our approach:

  • Use familiar metaphors and everyday examples to demystify terms and concepts
  • Utilize a basic framework to help organizations map out the connection between their actions and outcomes, and ensure alignment with their mission
  • Identify methods for collecting information that can be internally managed, incorporating existing operations whenever possible
  • Find ways to make learning from that information a regular habit
In short, IQ provides organizations a road map to get a handle on their outcomes - what they are, how to achieve them, how to measure them, and how to learn from them.
Recognizing the nonprofit community’s growing need for practical assistance with outcome measurement and evaluation, Laurel Molloy founded Innovations Quantified in 1999. 

Applying her background in social research and her firsthand knowledge of the realities of the nonprofit sector, Laurel positioned IQ as a primary resource on outcome measurement and evaluation to organizations in her then local community of metro Atlanta. 

With current headquarters in New York City, IQ continues its tradition of providing practical assistance to a now international network of clients in fields like the arts, advocacy, employment, health and human services, funding, organizational development, and services to women and youth. 

            [Read what IQ’s
clients have to say about their experience.]

Outcome measurement and evaluation remain a cornerstone of IQ, but today that same ability to translate complex ideas into practical strategies is also used to guide organizations through the development and implementation of new programs and initiatives.

As founder and Chief Consultant of Innovations Quantified, Laurel serves as its backbone and driving force.  Her passion, attention to detail, and commitment to quality prevail in every aspect of the business.

Laurel began her life as a public servant at age 10, when she organized a neighborhood event and donated all of the proceeds ($25!) to charity.  Since then, in addition to her work as a consultant, she has served in direct service and supervisory roles across the country – from rural Vermont to urban Atlanta and numerous points in between.  

Never one to shy away from a challenge or limit herself to just one cause, Laurel is constantly striving to address the needs she perceives in the community.  As a volunteer, she has done everything from start a girls’ soccer league in an inner-city neighborhood to help connect New York City residents with post-9/11 relief efforts.  She sees IQ as yet another way to make a positive impact.

Laurel’s hands-on experience and passion for public service are complimented well by her formal education.  She holds an MPA in Nonprofit Management from New York University and a BA in Sociology and Women’s Studies from the College of the Holy Cross.  

For her academic and professional endeavors, she has earned numerous awards, including the Robert F. Wagner Award for Public Service, the Thomas Imse Award for Dedication to Social Change, and the NYU Alumnae Award for Academic Excellence and Community Service.  

Laurel is a member of the American Evaluation Association, New York Technical Assistance Providers, Nonprofit Action Network, Organization Development Network, and Wagner Performance Management Professionals Colloquium.